BlueSense Blog
Discover expert insights into the start-up world and
updates on BlueSense
Market Research: 4 Tested Tools For Executing a Pricing Study.
One of the most important questions marketers ask is: “How much should I price my product?”. Pricing too much could potentially chase away customers, and pricing too little could ...
. 5 min read
Test Marketing: A New Avenue for Business Growth
Launching a product is tricky, especially now when competition is high and customer preferences change constantly. Starting a small-scale launch or customer engagement research be...
. 5 min read
6 Effective Steps To Carry Out Pricing Research Remotely.
Pricing is a crucial aspect of business strategy as it directly impacts sales, profitability, and overall market positioning. According to HBR, improvements in price typically hav...
. 3 min read
Harnessing the Power of Artificial Intelligence to Simplify Bookkeeping
Artificial Intelligence has proven to be a game-changer in various industries, and bookkeeping is no exception. Small businesses spend an average of 120 working days per year on a...
. 3 min read
Nigeria is the Biggest Cassava Producer in the World. Why isn’t it Cashing in on the Global Market?
Cassava is one of Nigeria’s most common and essential staple crops, recognised as a 21st-century crop primarily for smallholder farmers. Accounting for about 26% of global product...
. 7 min read
Africa is predicted to experience a sustained funding slowdown in 2023
African tech start-ups had a strong start in 2022, with venture funding doubling from the previous year to reach $3 billion in the first half of the year. However, the VC market c...
. 2 min read
Dimensions of Business Resilience: from the CEO’s Standpoint
In an incredibly challenging period, some executives and companies face uncertainty, market volatility, delays, and price fluctuations, forcing them to adapt their business resili...
. 4 min read
Common Mistakes First-Time Founders Make
According to a CBInsights study, 15–40% of startup failures are linked to running out of cash, inability to raise capital, no product market need, a flawed business model, and hir...
. 5 min read
4 Early Stage Start-up Marketing Ideas
The most important thing for any start-up is not only funding or venture capital but also building users. So how do you market your early-stage start-up for sustainable growth? Si...
. 4 min read
On Seed Funding..
Seed funding is a type of round of venture capital funding that provides early-stage funding for startups. It’s typically given to startups with less than $1 million in revenue. U...
. 8 min read
How Airbnb and Uber got their first customers
Airbnb founders made a decision to target users that were exactly like them. They were able to create an environment where their target market would feel comfortable. It was only ...
. 4 min read
Sharing Economy: Uber and Airbnb
The introduction of ride-hailing services like Uber made it possible for individuals to benefit from private car use for their daily activities without actually owning a car. Anot...
. 3 min read
Africa’s Debt to China
China’s relationship with the African continent has been in existence since the 15th century while creating an enjoyable and seemingly amicable relationship since the 1970s. As a ...
. 9 min read
Incubators vs Accelerators
Imagine you’re an early-stage start-up founder with a brilliant product or service that can help thousands of people solve a really painful problem. You’ve introduced it to the ma...
. 2 min read
Flight Delays in Nigeria
Air transportation in Nigeria has been plagued by the frequent occurrence of flight delays which has impacted travellers and the economy negatively. In this research, we examine t...
. 7 min read
More insights from BlueSense
Nigeria’s fintech + Financial Inclusion
Nigeria’s Minimum Wage
Nigeria’s Debt Situation
#Breakthebias: Everything you need to know about International Women’s Day and the theme for 2022
Why International Oil Companies are Divesting from Nigeria
Will autogas surpass petrol to become the new fuel in Nigeria?
Startup Trends in 2022
The Nigerian Start-up Bill
Finding Talent for Growth
Recent blog posts
Market Research: 4 Tested Tools For Executing a Pricing Study.
One of the most important questions marketers ask is: “How much should I price my product?”. Pricing too much could potentially chase away customers, and pricing too little could ...
. 5 min read
Test Marketing: A New Avenue for Business Growth
Launching a product is tricky, especially now when competition is high and customer preferences change constantly. Starting a small-scale launch or customer engagement research be...
. 5 min read
6 Effective Steps To Carry Out Pricing Research Remotely.
Pricing is a crucial aspect of business strategy as it directly impacts sales, profitability, and overall market positioning. According to HBR, improvements in price typically hav...
. 3 min read
Harnessing the Power of Artificial Intelligence to Simplify Bookkeeping
Artificial Intelligence has proven to be a game-changer in various industries, and bookkeeping is no exception. Small businesses spend an average of 120 working days per year on a...
. 3 min read
Nigeria is the Biggest Cassava Producer in the World. Why isn’t it Cashing in on the Global Market?
Cassava is one of Nigeria’s most common and essential staple crops, recognised as a 21st-century crop primarily for smallholder farmers. Accounting for about 26% of global product...
. 7 min read
Africa is predicted to experience a sustained funding slowdown in 2023
African tech start-ups had a strong start in 2022, with venture funding doubling from the previous year to reach $3 billion in the first half of the year. However, the VC market c...
. 2 min read
Dimensions of Business Resilience: from the CEO’s Standpoint
In an incredibly challenging period, some executives and companies face uncertainty, market volatility, delays, and price fluctuations, forcing them to adapt their business resili...
. 4 min read
Common Mistakes First-Time Founders Make
According to a CBInsights study, 15–40% of startup failures are linked to running out of cash, inability to raise capital, no product market need, a flawed business model, and hir...
. 5 min read
4 Early Stage Start-up Marketing Ideas
The most important thing for any start-up is not only funding or venture capital but also building users. So how do you market your early-stage start-up for sustainable growth? Si...
. 4 min read
On Seed Funding..
Seed funding is a type of round of venture capital funding that provides early-stage funding for startups. It’s typically given to startups with less than $1 million in revenue. U...
. 8 min read